Retail Marketing
Client: Bellwether, women’s fashion retail
Role: Created digital styling boards and social content for Instagram
Objective: Translate in-store inventory into scroll-stopping outfit inspiration that drives engagement and in-store visits
Approach: Built Seasonal styling boards pairing new arrivals with existing pieces, shot and edited captions geared toward a trend-conscious audience
Client: Bellwether, women’s fashion retail
Role: Stylist, photographer, and content creator
Objective: Introduce a new seasonal collection to the boutique's Instagram audience in a way that felt cohesive and shoppable, not just a product dump
Approach: Selected and styled pieces from the new collection into complete looks, shot the photography in-store, and designed the final digital media graphics to visually tie the pieces together as a single drop, giving followers a clear, curated first look at the collection rather than individual item photos
Client: CHS Marketing Design and Technology Course - “Summer Fridays”
(Duquesne University)
Role: Design, Stragegy, Content Creation
Objective: Creat short form product video to package a new product.
Approach: Used AI-generated visuals and Canva to design and edit short-form product video introducing a winter-scented Summer Fridays Eau de Parfum collection. I paired cozy, ingredient driven images of melted marshmallows, poured cocoa and snow over clean product reveals to package the new scent line in a cinematic format built for social media.